About Us
We exist to create good in the world.
We Are Parshwa Jewels
Every precious stone has a story, but few tell a tale as rich as that of Parshwa Jewels—a story that began in 1934 with a single dream and a pair of skilled hands.
In the colorful streets of Rajkot, where tradition whispers through ancient corridors and artistry flows like life itself, Mr. Govindji Ravji Badani would sit at his modest workbench each morning. His fingers, already dancing with expertise, would transform raw precious metals into pieces that would adorn generations. This wasn't just the beginning of Bhimani Brothers Jewelers; it was the first chapter of a legacy that would span five generations and touch countless lives.
Time flowed like molten gold through the family's hands. Mr. Manharlal Govindji Badani learned the art from his father, not just of crafting jewelry, but of crafting relationships. Each piece that left their store carried with it a piece of their family's honor—a tradition that would become the cornerstone of their success.
The year 1987 marked not just an expansion but a revolution. Brothers Pareshbhai and Kamalbhai Badani saw beyond the present, establishing Badani Jewelers. Their vision wasn't simply to sell jewelry; it was to create heirlooms that would carry stories from one generation to the next.
But it was Mrs. Rupaben Badani who truly understood that diamonds, like dreams, come in many forms. Known affectionately as "Diamond wala ben" in Rajkot's bustling soni bazaar, she brought a mother's intuition to the business. In 2016, she pioneered the family's venture into both natural and lab-grown diamonds, understanding that true beauty lies not just in tradition, but in embracing change. Under her guidance, Parshwa Jewels was born—a name that would bridge the gap between cultural values and modern perspective.
When Mr. Suketubhai Badani joined the family legacy in the same year, he brought with him the fresh eyes of youth tempered by the wisdom of four generations before him. In his hands, age-old craftsmanship began to dance with contemporary design, creating pieces that speak to both the heart and the future.
Today, Parshwa Jewels stands as more than just a jewelry store. We are custodians of moments—your first diamond, your wedding rings, the bracelet that marked the birth of your child, the necklace that celebrated your achievements. Each piece we create carries within it ninety years of expertise, five generations of integrity, and countless stories of love, celebration, and human connection.
Our commitment goes beyond craftsmanship. Every design, whether it features the timeless brilliance of natural diamonds or the innovative beauty of lab-grown stones, is infused with our family's dedication to excellence. We don't just make jewelry; we create future heirlooms that will carry your stories forward, just as our story has been carried through time.
When you step into Parshwa Jewels, you're not just entering a store—you're becoming part of our family's legacy. Here, among the sparkle of precious stones and the gleam of finely crafted metals, you'll find more than beautiful jewelry. You'll find a home for your most precious moments.
Welcome to Parshwa Jewels, where every piece tells a story, and your story becomes part of ours.